Schweizer Brot

In a first phase, the somewhat bureaucratic-sounding former name Schweizerische Brotinformation was changed to Schweizer Brot (respectively "Verein Schweizer Brot") and a corresponding memorable logo and wordmark was developed, which presents the various members of the association and

on the other hand also sets a strong sign for the target group.
Based on the new brand, the corresponding CI/CD Guidelines were developed, which also form the basis of the Design System.

In addition to the digital assets and services, we also designed various offline projects such as the Schweizer Brot

stationery, letterheads, templates, visualisations, print advertising and the Best of Swiss Gastro (BOSG) Brot-label.

The central hub for the online communication is the bilingual (German & French), GDPR-compliant website of Schweizer Brot, optimized for mobile devices. This was designed by us and realized by a specially developed WordPress theme, supplemented by custom developed plug-ins. To support the content marketing strategy, the areas knowledge,

recipes and blog posts were created and optimized for Google Search (SEO). The website, like all other services, is monitored in real-time, continuously optimized and expanded with new offers.
Additionally a Digital Assets Management System (DAM) was also developed to support the extensive content.

Newsletter marketing is an important part of the online marketing mix of Schweizer Brot. For this purpose we have developed a personalised newsletter for the B2B (industry) and B2C (consumers) sectors. These newsletters are optimised for different e-mail clients (mobile, browser, desktop)

and published around 6 times a year.
With an open rate of 52.8% (industry average: 17.8%) and a click rate of 28.1% (industry average: 2%) these newsletters are far above the industry average.

In order to increase the awareness and reach of Schweizer Brot, the use of social media was used from the very beginning. For this purpose, we developed a social media strategy and an appearance in the social media that enables direct

communication between Schweizer Brot and their consumers. These services are constantly improved and adapted to the needs of the target group by means of a permanent measurement of success.

In order to transform visitors of the website and social media channels of Schweizer Brot into leads, we have developed an inbound marketing strategy. This strategy is geared to the needs, challenges and wishes of the consumers and offers them added value through specially developed PDF

brochures on the topics of food waste, aperitifs, breakfast and recipes. The entire process is automated, is advertised via social media and ad's and contributes successfully to increase traffic on the website, digital visibility, customer loyalty and the number of newsletter subscribers.

All channels of Schweizer Brot are monitored by different services and help to constantly improve data-based marketing and content. The monitoring includes the areas Analytics (Google Analytics), Security (Securi), Error Tracking

(Sentry, Logentries) as well as Server Uptime (Pingdom) and is presented in a dashboard (Google Datastudio) clearly arranged and accessible for the whole team.