Hapimag
Resort TV OnAir-Styleguide
Sharing Economy since 1963: The members of the Hapimag community share a large selection of holiday resorts. They use them sustainably and individually - an economically attractive and ecologically sensible alternative to their own holiday home.
Overview
Hapimag has asked us to harmonize and professionalize the TV information channel of their international resorts. In a first step, the previously used video templates should be visually revised and standardized. This will be achieved through our newly developed OnAir-Styleguide, which will also serve as the basis for the further expansion of the Hapimag TV-Channels.
OnAir-Styleguide
Cover
Color system
TV Screendesign
The spatial design of the screen primarily follows the task of arranging content according to a fast and generally comprehensible perception.
With this formal reduction, the appearance supports the
proximity of the Hapimag brand to the overall image of the company and underlines brand values such as clarity, uniqueness and reduction.
Intro animation
Calendar channel: overview
Calendar channel: detail
Resort channel: opener animation
Resort channel: overview
Resort channel: category infrastructure - overview
Resort channel: category infrastructure - detail
Location channel: movie clip
Partner channel: category car rental
Hapimag channel: topic
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