Studio
Innovative strategy, design, and development for the connected age to build the future of digital.
The best digital products and services are made by designers and engineers working together, hand in hand. We created dctrl to offer the benefits of such collaborations at scale.
Years of service
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Clients served
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ProductsProducts built
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Located in
8005 Zurich
Approach
We’re driven
by our values
We’re technology agnostic
We believe that focusing exclusively on one technology is a business risk and impediment to growth. No two clients or projects are the same, and no one technology can solve all problems effectively. Learning multiple frameworks and languages makes us more well-rounded engineers, and gives us a broader knowledge base to draw from when architecting solutions.
We’re creative
We feel strongly that creativity is not just for designers, and that engineering is an inherently creative discipline. We’re involved from the earliest project phases so that our knowledge of technology can influence and optimise the shape of every project from the start, pointing out opportunities and risks, and proposing creative solutions.
We’re pragmatic
We make smart, thoughtful decisions tailored to the needs of the task at hand. We strive not to over-engineer, but instead to keep things simple (note that simple doesn’t mean easy). We’re not overly dogmatic, either. It’s easy to buy wholesale in to absolute truths, it’s more difficult (and realistic) to acknowledge exceptions and constraints that challenge those truths.
We’re data-driven
We’re strong advocates of data-driven solutions. It helps our clients understand their customers and makes marketing measurable, more relevant and effective. Along with predictive and artificial intelligence, data-driven solutions are becoming an essential part of successful solutions. It’s revolutionary thinking, but evolutionary in practice. Yes, this is the future, and the future is happening now.
We support open source
We believe that open source is good for everyone and it enables us to build secure and scalable solutions which are virtually impossible to beat in terms of cost and flexibility. Our experience shows that this approach is extremely reliable and brings a lot of advantages to the way we do our business. Without open source software, and free & uncensored communication, the entire internet as we know it would not exist.
We respect privacy
We believe privacy is a fundamental human right. As people live more of their lives online and depend more and more on technology, the protection of this right is becoming more important than ever. Privacy is also the foundation for trust. We know that people will only use technology that they trust. This means companies like ours have a huge responsibility to safeguard the privacy of our clients and their customers.
About us
Our Story
dctrl is an independently owned studio for creative technology based in Zurich/Switzerland.
Founded in 2003, we’ve seen the digital landscape change dramatically. Our industry has transformed, our clients’ businesses and their challenges have become more complex, consumer behaviour has shifted, and we, as a company, have evolved with those changes.
Based on an open, transparent and new agency 2.0 model, our name dctrl (di:ken’troul) describe the ever-changing digital medium in which we
communicate, work and conduct and we believe that digital technology is a main driver of today’s communication and culture.
We like to see ourselves as a small, flexible, fast-moving team with big ideas and we aren’t afraid to be different. At dctrl, everything is unique and nothing is impossible. We believe in quality over quantity.
Always with our finger on the pulse, we are exploring new technology, new means of communicating, and new ways of expression. We want to be at the
forefront of creativity in this new arena, opening up new opportunities in digital transformation and pushing brands into new, exciting territory.
While we may be a relatively small team, we’re highly skilled and our size allows us to remain flexible and agile enough to quickly respond to changing requirements. Our size helps us to concentrate management and decision-making on project and client work, not on managing other people. We think minimal overhead and maximal flexibility serve our clients better.
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Let us know what you’re building.
We’d love to help. hello@dctrl.ch
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