Email marketing
As an official and leading Mailchimp partner in Switzerland we consult and support you in your newsletter campaigns and e-mail automation.
Overview
What is email marketing?
Build and maintain long-term customer loyalty
Email marketing is by far one of the most effective and cost-efficient channels in the digital marketing mix.
Regular mailings about offers, products and knowledge not only have a high conversion rate, but also enables the establishment, maintenance and retention of existing customer contacts. When you consider that 20 percent of all Internet users check their e-mails five times a day, it quickly becomes clear what potential a well-done mailing can have for customers. However, it
is important that the e-mails are relevant, interesting and tailored to the customer’s needs. In a society flooded with content, spam and fake news, email campaigns must be relevant and personalized, but they must also offer added value to increase open rates, click rates and conversions.
Use email marketing to reach your target audience with the right content (at the right time).
Get the free e-book
Successful email marketing
Everything you need to know about long-term customer loyalty through e-mail marketing, bundled in one document.
Expertise
Email marketing from experts
As one of the few verified Mailchimp experts in Switzerland, we support you in the planning, design and complete handling of newsletters with which you can address your customers directly and specifically.
We offer you the full package for your digital success: holistic conception, modern design, state-of-the-art development, data-driven marketing. And everything that goes with it. Together with you, we develop measures that fit your company perfectly. Benefit from our experience as official Mailchimp partner and a competent team of digital experts at your side.
Process
How we work
Transparent processes and data-driven decisions. The principles of our cooperation.
We have a thorough process that starts with a deep dive into each client’s company, mission, philosophy, and needs. Once we understand how you do business and who your target audience is, we develop a digital strategy to help your email marketing stand out with a seamless user experience.
In five simple steps we accompany you in your successful newsletter campaign:
01
Kick-off-meeting
Discuss with us your goals, expectations and plan the first steps of your newsletter campaign.
02
Analysis of your email marketing
If you are already using email for your marketing, we will review your setup with regard to processes, configuration and data protection.
03
Concept and consulting
Before we start with the design, we will suggest an individual concept for your newsletter based on our experience. We always have your campaign goal in mind.
04
Design and development
We design the coordinated concept in accordance with your corporate identity. We develop the newsletter compatible for all common email clients and of course optimized for mobile devices.
05
Mailing and optimization
We record the list of your recipients, data protection compliant and legally secure. If required, we can personalise your newsletter and define the best time to send it, depending on the industry and target.
Services
Our services for successful email campaigns
We offer you the complete package for digital success: holistic conception, modern design, development according to the latest standards, integration of external services, data-based marketing and detailed monitoring.
We work together with you to develop measures that fit your company perfectly. Benefit from our experience (since 2003) in over 250 projects and a competent team of digital experts at your side.
Template design & development
We have the necessary know-how and have been developing email templates for Mailchimp (and all other major newsletter services) for years.
We create your templates according to the latest email standards and take a mobile-first approach to ensure that your emails looks also great on smaller mobile screens.
We offer you the following services:- Customized design
- Mobile-optimized development
- Modular templates
- Comprehensive testing
- Direct integration into Mailchimp
Email marketing automatization
Through fully automated and dynamic customer mailings we optimize and strengthen your email marketing.
Email automation for abandoned purchases and cross-selling are an important part of e-commerce websites. Onboarding series and lead promotion campaigns are essential for B2B companies. With an optimal automation strategy, you send the right information to your customers - at the right time.
We offer you the following services:- Strategy development and conception
- Configuration
- Template design and development
- API development and integration
- Monitoring, evaluation, optimization
Inbound
marketing
We create customized strategies for inbound marketing.
To turn prospects into potential customers, we support you in all areas of a successful inbound strategy through automated and personalized email marketing.
We offer you the following services:- Inbound concept
- Content strategy
- Newsletter development
- Configuration of automated mailings
- Monitoring, evaluation, optimization
Email campaign management
Win new customers with a conceptual campaign management.
You would like to increase the frequency of your newsletter or run more email campaigns, but don’t find the time? Our team will be happy to assist you in creating, sending and monitoring your email campaigns.
We offer you the following services:- Campaign concept
- Campaign segmentation
- Newsletter development
- Configuration of A/B tests
- Mailings at the optimal time
- Analysis and reply management
You can also take advantage of individual services from our campaign management package.
Data- and API-
integration
Data exchange across all processes in real time.
We connect your existing ERP, CRM, database or e-commerce system with MailChimp and automate your external data integration. This saves you duplicate data entries and you can automatically extend your newsletters with content from your CMS.
We offer you the following services:- List and address management
- Interface and API development
- ERP integration
- CRM integration
- E-Commerce integration
Email
testing
We optimise your mailings on all end devices.
Once your newsletter templates have been developed, they are tested extensively in our virtual environment and on various email clients to ensure that they meet the specifications, are error-free and are displayed correctly on all end devices.
We offer you the following services:- Accessibility audit
- Link validation
- Performance testing
- User interface testing
- Spam testing
Newsletter
landingpages
We design effective landing pages that convince your customers and accompany them all the way to their purchase.
With a good landing page, you can attract more subscribers and expand your email marketing more quickly. From countless projects we know exactly what you need to get as many visitors as possible to subscribe to your newsletter.
We offer you the following services:- Conception
- Design and development
- API and MailChimp integration
- Search engine optimization (SEO)
- Monitoring, evaluation, optimization
- Social media marketing
Performance
marketing
Through A/B testing, live monitoring and optimization, we ensure maximum efficiency.
We optimize your email and newsletter campaigns and help you achieve the best opening and click rates. For this purpose, we analyse your target groups and adjust the content accordingly. Via A/B-Test we determine the best delivery time and a detailed monitoring helps us to further optimize your newsletter.
We offer you the following services:- Real-time monitoring
- Tracking of shipping, open, click and bounce rates
- Determining the best shipping time
- Development and evaluation of A/B tests
- Blacklist monitoring
- Detailed reporting
Consulting, training
and support
We are always there for you if you have questions about MailChimp or need support with your email campaigns.
With our training on site (or in our office) you and your team will be able to send your own newsletter campaigns. Once your newsletter campaign is up and running, we will be happy to support you by monitoring and optimising it accordingly. Our close partnership with the leading email platform MailChimp means that we can actively support you in your growth.
We offer you the following services:- Email consulting and strategy development
- Newsletter marketing strategy
- Planning automated mailings
- Mailchimp training on site (or in our office)
- Our German MailChimp manual
- Support for all questions concerning email marketing
- Monitoring, evaluation, optimization
Related work
Case studies
A small selection of our email campaigns for several customers:
- E-Commerce mailing for Nelsie Cosmetics
- Product mailing for dctrl — creative technology
- Newsletter for Schweizer Brot
- Onboarding email for +WoundDesk
